Comparison for brands
Set your own rate per view on PaidHype, or book a campaign plan with Tutti.
TuttiBoth connect brands with creators who post on ๐. They work differently. This page sets them side by side on price, who writes the brief, how a view is counted and how posts are disclosed. Every Tutti fact comes from Tutti's own public pages, linked at the foot of the page.
The two differ most in how you pay and who runs the campaign.
| Point of comparison | PaidHype | Tutti |
|---|---|---|
| How you start | PaidHypeYou open a workspace yourself, write a brief, set your terms and publish. No sales call. | TuttiYou book a demo. Tutti says its team replies in 1 to 3 business days, and that it is not self-serve yet.[1][3] |
| How you pay | PaidHypeYou set a rate per 1,000 verified views. The default is $1. PaidHype adds 15%, so $1.15 per 1,000 all in. | TuttiIn Tutti's words, a fixed campaign price or a per-creator budget billed on actual spend. It has no public rate card.[4] |
| What creators are paid | PaidHypeThe rate on the bounty for each 1,000 verified views, up to the cap you set, less PaidHype's 15%. Creators see the rate before they claim. | TuttiTutti's creator docs say each campaign sets a fixed reward pool and creators earn a share of it, with exceptions for agreed fees and fixed-rate boosts.[5] |
| Who writes the brief | PaidHypeYou do. You also write the approved claims and hard rules that every post is checked against. | TuttiYou send your product, launch date and budget. Tutti's team plans the campaign with you and agrees the target.[1] |
| Who picks the creators | PaidHypeCreators claim your bounty. You set the audience floor, then approve by AI score or one by one. | TuttiTutti shortlists creators and you approve the list. Names stay private until you plan the campaign together.[1][2] |
| What counts as a view | PaidHypeA view read from the post's public ๐ numbers, hourly for 48 hours and then daily to day 14. The highest verified reading is paid. Under 1,000 verified views earns nothing. | TuttiEffective exposure, the part of a post's views that passes Tutti's checks. Tutti says traffic not backed by real engagement can fall outside it.[1][6] |
| How posts are checked | PaidHypeAn AI check reads every post against your brief, claims and hard rules. A creator's first paid post also gets human review. | TuttiEvery post starts as a draft your team approves before it goes out. AI reviews each creator before they join.[1] |
| Disclosure | PaidHypeThe #PaidHype tag is on by default, and a post without it fails the check. | TuttiTutti says every post carries the ๐ paid-partnership label.[2] |
PaidHype starts in your workspace. Tutti starts with a booking.
PaidHype
01
Write your brief
Brief, approved claims and hard rules, in your words.
02
Set rate, cap and slots
$1 per 1,000 views is the default rate.
03
Fund and publish
The bounty goes on the board when the payment clears.
04
Creators claim and post
From their own ๐ accounts, inside your rules.
05
Pay for verified views
Measured for 14 days, then released.
Tutti
01
Book a demo
Replies in 1 to 3 business days.[3]
02
Tutti shortlists creators
From its pool of AI-reviewed creators.[1]
03
You approve the list
The campaign starts after you approve it.[2]
04
You approve every draft
Nothing goes out without your approval.[1]
05
Settled on effective exposure
The part of views that passes Tutti's checks.[1]
PaidHype prints the price per 1,000 views. Tutti sets the price in a plan.
PaidHype, 1,000,000 verified views
$1,150
all in at $1 per 1,000 views
- To creators$1,000
- PaidHype 15%$150
You set the rate on each bounty. Creators see it before they claim, so the price is known before a single post goes up.
Tutti, as it describes itself
Tutti sends a plan and a budget range, not a rate card.[4]
Tutti's buyer's guide says brands pay a fixed campaign price or a per-creator budget billed on actual spend.[4]
Budget bands on its booking form[3]
- $6K+
- $12K+
- $24K+
- $60K+
- $120K+
The form also asks for a target number of impressions, and Tutti agrees the target with you before launch.[1][3]
Choose the one that matches how you want to buy.
PaidHype fits when
- You want to start on your own, with no call.
- You want the price printed per 1,000 views before anyone claims.
- You want to write the brief, claims and hard rules yourself.
- You want every post checked against those rules before it counts, with the #PaidHype tag on by default.
Tutti fits when
- You want a team to plan and run the campaign for you.[1]
- You want to approve every draft before it goes live.[1]
- You want Chinese-language creators as well as English ones.[4]
- You want a delivery target. Tutti says it adds delivery, then refunds the gap pro rata, if a campaign misses the agreed effective views.[2]
Questions brands ask when they compare the two.
Is Tutti self-serve like PaidHype?
How does PaidHype pricing compare with Tutti?
Can I choose which creators post on PaidHype?
How does PaidHype count a view compared with Tutti?
Do posts carry a disclosure on both?
Keep reading
How to pay creators per view
Each setting on a bounty, step by step.
The rules that protect your budget
Six checks run on every post, whether or not anyone is watching.
Everything a bounty controls
Every setting a bounty has, on one page.
Sources, read 19 Oct 2026. Tutti figures and wording come from these Tutti pages.
Put a bounty on your brand
Set your rate, publish a bounty, and watch real creators post. Verified views are the only thing you ever pay for.